Cn-down > Domestic news > News content

Market Weekly Report | Some orders were placed, and the imbalance between supply and demand led to market fluctuations; the temperature dropped during the month, and the sales of down products remained stable

2024-12-28 来源：金绒浏览量：514

Market Summary

In the 52nd week of 2024 (12.23-12.29), the market price generally rose, among which the price of duck down increased significantly.

Recently, foreign trade orders for the end of the year and domestic orders for brands next year have been placed one after another, but due to the shortage of supply, there is a short-term imbalance between supply and demand, and market fluctuations have intensified. In particular, the purchases made by large washing factories to prepare for stocking have driven prices up rapidly.

Because the Spring Festival next year comes earlier, current exports may become more concentrated, and unfinished domestic purchases of brands may be postponed to next spring. The meat duck market is expected to enter a peak before the New Year, and the supply of raw wool should also increase accordingly.

As 2024 enters its final stage, clothing and product factories are gradually closing down, so the demand for finished down products is slowly declining. In addition, the weather forecast for January is warmer, which will also greatly affect the prosperity of the down products market.

Good News This Week

Behind the "down fiber" storm, Yiwu Huangyuan Clothing Market, down jacket sales remain stable

Recently, the 8-story Huangyuan Clothing Market was in a busy state. Goods were piled up in the aisles of the store, and staff squatted beside them to count and pack the goods. "These days, our weekly shipment volume is 3,000 pieces. When the weather gets colder, our business gets better." Fang Xiaohua, the operator of the source factory, said while filling orders.

Regarding the "down fiber" incident exposed by CCTV's "Financial Investigation" column, he said that the business in the store was affected. "Things like "down fiber" are not easy to sell, the wholesale price is 100 to 200 yuan, and the sales volume has dropped by about 10%." Fang Xiaohua said.

He admitted that, in fact, the problem of inferior down jackets has existed for many years, but this year, as the price of down jackets has risen sharply, the contradiction has become more apparent. However, there are also benefits to this wave of public opinion. In the past, there were always customers asking about the price difference. Now that they are informed, customers are more willing to accept the price than before.

Another business on the third floor is mainly engaged in distribution, and its supply channels include Changshu, Pinghu, Wuhan, Guangzhou and other places. "The 'down fiber' incident has little impact on our down jackets." The owner Xu Xiaojian explained: "Consumers have actually fallen into a misunderstanding. Flying silk is not equal to down. It belongs to the category of winter clothing, which can be clearly seen from the price."

It is reported that Yiwu Huangyuan Garment Market is the largest professional clothing market in central Zhejiang, with about 3,000 business entities, of which business entities involved in down products account for 45%-50%.

"The 'down fiber' incident has little impact on the overall industry of the Huangyuan clothing market. The overall sales situation of down clothing in the market this year remains basically stable compared with last year, and the industry is stable and improving." said Chen Zhisheng, deputy general manager of the Huangyuan Market Branch of the Mall Group.

According to the latest index displayed on the official website of Yiwugou, the search traffic for the keyword "down jacket" is increasing, and has recently entered the top two search volumes. The search traffic for "down jacket" on the official website surged in December, with a significant increase compared to November, especially on December 9, when the search volume reached a peak of 9,097. However, overall, this year's search volume is not only less than in previous years, but the time it started to rise was also significantly later.

source | 潮新闻、义乌购

How are Pinghu down jackets selling this winter?

In early December this year, the highest temperature in Jiaxing was still above 20 degrees Celsius, and it was only after mid-December that the temperature dropped below 10 degrees Celsius. The cold air came late, and the "warm economy" also came late. This is particularly evident in Pinghu Garment City, the largest down jacket wholesale market in the country.

"Compared with the scene in November 2023 when the temperature suddenly dropped and Pinghu Garment City sold one million pieces a day, it is a lot quieter this year. "Pinghu Garment City staff admitted that in November this year, more than 2,000 merchants in the market were waiting for the temperature to drop, and they waited until mid-December.

At this time last year, shop owners who were mainly busy with orders are now busy live streaming to sell goods; this year, there is less demand for down jackets in the market, and the rise in raw material prices has made down jackets more expensive, making business increasingly difficult.

Ms. Liu, who has been in the down jacket business for many years, said: "The price of 90% down has been rising. Last year, one ton was 300,000 yuan, and this year, one ton is more than 500,000 yuan. In addition to raw materials, the prices of auxiliary materials and labor have also increased. Fortunately, the market's early ordering will cover us. Although the current order has dropped by 20%, it is still within an acceptable range. "

In May and August this year, Pinghu Garment City held two joint order meetings for down jackets, attracting thousands of merchants from all over the country to place orders, with the highest single-day sales reaching 55 million yuan. The early orders greatly eased the winter order pressure on merchants, and the overall sales of the garment city were the same as last year.

Wu Xuequan, executive deputy general manager of Pinghu Garment City, said, "The overall number of customers is still declining, but because we continue to hold order meetings, the cumulative sales during the period reached 1 billion yuan, so the overall sales volume is actually the same as last year, and the annual sales are expected to remain at 30 billion yuan."

source | 读嘉新闻

Short down jackets are not selling well, but now the temperature has finally dropped

The Hubei Meteorological Department officially announced that Hubei people this year have experienced the warmest autumn since 1961. This continued "warmth" has brought a chill to the sales of winter clothing market, causing some clothing companies to see a decline in winter clothing sales.

Looking back on this year, Liu Gang, the head of Xingyueliang Clothing, admitted that it was "not easy". The sales volume from October to November was only 30% of that in previous years. "Last October, short down jackets were sold out. This October, short down jackets are not selling well, let alone long down jackets!" He analyzed that the warm weather this year was probably one of the factors for the poor sales.

Fortunately, the temperature finally dropped slowly in December. Liu Gang said that the peak sales period for winter clothing is from December to the Spring Festival of the following year. "I hope this batch of goods can become a fire in the winter and make it prosperous!"

Winter clothing production and sales have already sounded the assembly call! Recently, hundreds of fluorescent lights were on in the workshop of Xingyueliang Clothing, and the masters were rolling up their sleeves and working hard. "This batch of goods is medium and long down jackets. I hope they can get on the last train of the year-end promotion." Liu Gang said.

Many shopping malls in Wuhan have launched year-end promotions in December. Recently, Ms. Chen, a resident, saw a mid-length down jacket, but unfortunately it was out of stock. The salesperson explained: "The promotion started at the beginning of the month, and then the temperature dropped, so the shipment was fast. Although it was one month later than in previous years, it also ushered in the peak of winter clothing shipments. At present, many good-looking styles are out of stock, but a batch of goods will be replenished before the end of the month."

A salesperson from another children's clothing brand said that down jackets were put on the shelves in October, but the weather was very warm at the time and there were no discounts. Promotions did not start until the end of November, and winter clothing sales slowly started to pick up. The peak season for the winter clothing market came later than in previous years.

source | 楚天都市报

November "Down Bedding" Export Statistics - Overall Growth

down quilts：

From January to November 2024, our country exported about 14,808 tons (about 5.9 million pieces) of down quilts, a year-on-year increase of 5%; the export value was about 1.414 billion yuan, a year-on-year increase of 1%.

In November 2024, our country exported about 1,549 tons (about 560,000 pieces) of down quilts, a year-on-year increase of 16%; the export value was about 153 million yuan, a year-on-year increase of 16%.

In November 2024, the United States continued to be our country's largest trading partner for "down quilt" exports, accounting for 43% of the total exports this month (previous value 45%), a slight decrease. Among them, the export volume was about 671 tons (about 250,000 pieces), an increase of 30% over the same period last year; the export value was about 53 million yuan, an increase of 9% over the same period last year.

Germany was the second largest trading partner for the month, accounting for 7.7% of total exports; followed by the United Kingdom with 7.6%, South Korea and Japan with 6% and 5% respectively.

Other down bedding:

From January to November 2024, our country exported about 37,293 tons of "other down bedding", a year-on-year increase of 9%; the export value was about 1.34 billion yuan, a decrease of 11% from last year.

In November 2024, our country exported about 3,654 tons of "other down bedding", a year-on-year increase of 17%; the export value was about 130 million yuan, an increase of 11% over last year.

In November 2024, the United States is still the largest trading partner for our country's "other down bedding" exports, accounting for 52% of the total exports this month (previous value 51%), a slight increase. Among them, the export volume is about 1,886 tons, an increase of 29% over last year; the export value is about 57 million yuan, an increase of 22% over last year.

Canada was the second largest trading partner for the month, accounting for 10% of total exports; followed by the United Kingdom, Germany, Australia, Japan and Sweden, accounting for 7%, 5%, 4%, 3% and 2% respectively.

Down bedding (quilt + other bedding)

From January to November 2024, our country exported approximately 52,100 tons of "down bedding", an increase of 8% over last year; the export value was approximately RMB 2.754 billion, a decrease of 5% over the same period last year.

Year-on-year, the export volume of down bedding from January to November this year is still on a positive growth trend, and the growth rate is gradually expanding amid twists and turns; month-on-month, both September and November saw declines, but overall this year is still in a step-by-step growth trend, showing signs of recovery in the industry. In addition, due to the early Spring Festival next year, exports in December may rebound significantly.

source | 金绒整理自海关数据（更多相关数据）

Bad News This Week

Down clothing import and export statistics (November) - decreasing month by month

In November 2024, our country exported about 3.114 million down jackets, a decrease of 23% from October this year; the export value was about 607 million yuan, a decrease of 27% from October this year.

2024年11月羽绒服出口表

商品名称	数量 (万件)	人民币 (亿元)	数量同比去年	金额同比去年
棉制男羽绒服	6.0	0.10	-85%	-84%
化纤制男羽绒服	97.6	2.06	-8%	-10%
棉制女羽绒服	5.8	0.07	-77%	-80%
化纤制女羽绒服	202.0	3.85	-1%	12%

近14月男装羽绒服出口情况

近14月女装羽绒服出口情况

The data shows that the export of down jackets is in its peak season, but it is currently in a clear downward trend. The export volume in November this year fell by 17% year-on-year (June fell by 39%, July fell by 25%, August fell by 15%, September fell by 26%, and October fell by 16%), and it was the month with the lowest volume in all Octobers in the past 10 years.

Looking at the situation in recent years, September is basically the end of the peak season for down jacket exports, and the export volume will decrease month by month thereafter. In addition, the export of cotton down jackets has been affected by China's ban on the overseas circulation of cotton, and the overall export situation is not as good as in previous years.

In terms of imports, in November 2024, about 743,000 pieces of down jackets were imported, a decrease of 61% from the previous month; the import value was about RMB 813 million, a decrease of 37% from the previous month.

source | 金绒采编数据来自海关（查看更多羽绒服出口情况）

Statistics of down and feather exports from major provinces and cities in November - a huge drop

According to Chinese customs data, the export volume of down and feathers decreased significantly in November 2024, but the export value increased slightly. Among them, the export volume of down and feathers in Anhui Province ranked first in the country that month.

In that month, Anhui Province exported about 884 tons of down and feathers, a decrease of 26% year-on-year; the export value was about 107 million yuan (RMB, the same below), an increase of 34% year-on-year.

In November 2024, Zhejiang Province ranked first in the country in terms of export volume of down and feathers with a slight advantage that month.

In that month, Zhejiang Province exported about 842 tons of down and feathers, a decrease of 17% year-on-year; the export value was about 107 million yuan, an increase of 18% year-on-year.

In November 2024, Jiangsu Province exported about 172 tons of down and feathers, a decrease of 46% year-on-year; the export value was about 39 million yuan, an increase of 15% year-on-year.

The province's exports of down and feathers had fallen for seven consecutive months before recovering only slightly in November. The province's cumulative exports this year have already increased by 30% year-on-year.

In November 2024, Guangdong Province exported about 266 tons of down and feathers, a year-on-year increase of 78%; the export value was about 17 million yuan, a year-on-year increase of 30%.

Despite many twists and turns, the province's down and feather exports have shown a booming trend this year. In the past three months, Guangdong's down and feather exports have surpassed Jiangsu Province, ranking third in the country that month.

In November 2024, Shandong Province exported about 18 tons of down and feathers, a decrease of 45% year-on-year; the export value was about 5.79 million yuan, a decrease of 47% year-on-year.

Shandong Province's relatively stable export volume has enabled its total export volume to gradually increase during the year, but its export volume in November fell sharply, even to the lowest point of the year.

source | 金绒采编数据来自海关（查看更多相关数据）

News Situation

The "down fiber" incident exposed the inferior quality of down jackets and aroused public attention, but the overall sales performance of the clothing market remained stable. High-quality products benefited from consumers' improved awareness of the "flying silk" incident, and the reasonable pricing of some merchants was recognized by consumers.

The sales of down jackets in Hubei were suppressed due to the continued warm weather in autumn, but as the temperature dropped in December, the market gradually warmed up and the sales peak came. Companies are seizing the demand explosion period after the temperature drops and stepping up production and replenishment. The peak sales period of winter clothing is from December to before the Spring Festival of the following year.

The export volume of down feathers and down clothing decreased in November, reflecting the slightly weaker demand in the international market, as well as the impact of rising raw material prices and changes in the international trade environment. The export volume of down bedding increased overall, especially supported by the demand in the European and American markets.

免责声明：本站资讯信息来源为网友投稿、本站原创、转载其他媒体，针对于网友投稿和转载其他媒体的资讯内容，版权归原作者所有，同时我们也会标注资讯内容原始出处，羽绒金网在线刊载此文仅为提供更多资讯信息，并不代表本站同意文中的说法或描述，也不构成任何建议。如对本文有任何异议，请联系我们1831045446@qq.com。