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Weekly Quotes | Down and feather market is tepid, and the customer flow in the wholesale market is warmer

2023-01-08 来源：金绒浏览量：2188

summary

This week is the first week of 2023, and the down and feather market is not warm and hot.

Affected by the epidemic, most garment factories have slowed down, stopped production or gradually had holidays, and suppliers have generally entered the working state of reconciliation and collection. By the end of the year, the order of the meat duck market was gradually restored, and the supply of raw wool might continue to increase.

Affected by the last cold wave, and with the arrival of the New Year's Day and the Spring Festival "Double Festival", physical consumption is recovering in an orderly manner. All major supermarkets and wholesale markets have welcomed a large number of customers to buy "New Year's clothes", and the inventory of down products has been well digested.

Recently, most parts of China are warming rapidly, and the middle and lower reaches of the Yangtze River are as warm as early spring. In the coming days, the trend of warming will become more and more significant, and may even break the record of the warmest in the same period. However, supercomputers predict that from the middle to late January, many places in China tend to turn cold again.

Tuesday:Prices of all categories are flat

Exchange rate of USD to RMB: 6.9475

Wednesday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.9131

Thursday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.8926

Friday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.8912

good news

Pinghu down jacket sells like crazy! Some people ship 7000 pieces a day

With the winter drizzle, the temperature once dropped to 3 ℃. However, entering Pinghu China Garment City, the business transactions here did not "cool down". The outdoor parking lot is already hard to find. The indoor market is full of all kinds of carts loaded with bags, shuttling back and forth in the corridor. Many people only wear single clothes.

"The Chinese New Year is coming in less than 20 days, so we need to make up some goods and sell them for another week. We also need a holiday," said Ms. Yang, a businessman from Hangzhou. She is engaged in secondary wholesale of clothing, and she will come to Pinghu market every 10 days to pick out the style.

Ms. Yang said that she would choose about 15 styles each time, and about 20 to 30 pieces of each style would be sent back, distributed to the local market, and then to the anchor or two groups of hands. The anchor would push, and she would come back to her for replenishment.

Another Ms. Cai from Wuxi drove to pick it up during the New Year holiday. "Just in time for the holiday, I bought all my family's new New Year clothes. There are many styles here, and the price is transparent. The cost performance ratio is very high. I bought three goose down jackets and two long down jackets at a time, which cost a total of 1810 yuan."

As one of the largest down jacket manufacturing bases in China, Pinghu's annual peak sales season is mainly from the end of October to January of the next year. Since the Spring Festival came early this year, it has recently become the "last sprint" for merchants to sell in the golden season.

Zhang Weijuan, a merchant, said, "There are about 3000 to 4000 orders received every day, and 5000 at the peak."

Qiu Ting, another merchant, said, "The previous few waves of cooling ushered in a small peak, with an average daily shipment of more than 5000 pieces. Recently, there has been a bit of order explosion, with more than 7000 pieces a day."

The customer flow of the wholesale market has warmed up, with a daily sales of 1000 orders

With the arrival of the New Year's Day and the "Double Festival" of the Spring Festival, many small partners are busy buying new clothes. The Zhengzhou clothing wholesale market ushers in a consumption sprint at the end of the year, and it is back to the bustle of the past.

"Now our shop is crowded with people every day. Even for individual customers, there are about 300-500 people every day. The turnover is thousands of pieces every day. Spring clothes have also been prepared and will be delivered immediately," said Ms. Chen.

Zhang Jingmin, director of operation of Yinji commercial brand, said that the sales season of clothing had been missed because of the epidemic. At present, most businesses are doing clearance, and some brands of down jackets can reach a minimum of 20%.

Recently, the Sijiqing market has also started to clear the warehouse, with the general down jacket of 100-300. Xiaoshan netizen who broke the news said: "There are not many people now. You can try on the down jacket. It may be cheaper after a few days."

It is understood that the end clearance discount for youth in the four seasons usually starts from the fifth day to the tenth day of the lunar lunar month, and lasts until a few days before New Year's Eve. Basically, they deal with down jackets, overcoats and sweaters in winter, because at this time, stores usually gradually put on spring clothes, and they can't sell them without clearing the warehouse.

On the last day of the small holiday, the Puyuan woolen sweater market was full of people, and many customers carried large bags and small bags all the way. Since winter, Puyuan sweaters, down jackets, scarves and other products have become popular. According to the statistics of Puyuan Town, it is estimated that the market sales volume in these three days will be basically the same as that in the same period last year.

A brand down jacket store in Wuhan Optics Valley Pedestrian Street carried out a preferential activity for the Spring Festival, which was very popular. Many people on the scene said that the significance of buying new clothes for the New Year is not just to buy them, but to prepare and work together for the festival; It is a sense of ceremony and happiness.

Hankou North Market has also set off waves of consumption, and customers who are trying on and purchasing down jackets are everywhere. "The cold wave has objectively promoted the consumption of the down jacket market." The manager of Yalu brand on the first floor of the clothing city said that the New Year's Day was the latest sales peak, with daily average sales exceeding 200000 yuan.

Strong cold air returns in warmth

"This year's New Year's Day is very early, and the weather is cold, so the down jacket has become a hot product! We have made up several times and sold out." The cold weather has created the hot sales of down jacket. In many brand stores, there are many people who try on down coats of 5000 to 6000 yuan and 7000 to 8000 yuan.

However, at the beginning of 2023, the cold air force in China is weak, so the temperature in various regions is gradually warming up. Even if January 5 has ushered in the "light cold" solar term, many places from Huanghuai to Jiangnan will still be as warm as March and April of the year, and some regions may also break the record of the highest temperature in the same period. As a result, the sales of down jackets may be deeply affected.

According to China's long-term meteorological records, the small cold solar term in northern China is colder than the big cold, and there is a saying that "small cold prevails over big cold"; The annual minimum temperature in some southern regions will still occur during the severe cold solar term. In the near future, although most of China is mainly warming up, there will be a short cooling in Northeast China, North China and other places from May to September.

However, after the first ten days of January, which is calm and warm, the weather situation in the middle of the month may become violent again. According to the medium-term weather forecast of the Central Meteorological Observatory, strong cold air will affect the central and eastern regions around the 12th. The cool, rainy and snowy weather happened during the Spring Festival transportation, and the sales of down jackets also welcomed a good turn.

In the down garment agency factory in Southeast Asia, the orders are gradually warming up

The epidemic situation has slowed down and the brand has been promoted to destocking on Christmas Day. It is expected that the demand for ready to wear is expected to recover at the end of the first quarter of 2023. However, the Southeast Asia production bases of Quang Viet and KWANG LUNG show signs of gradually warming up after receiving orders.

Benefiting from the cold climate, Guangyue and Guanglong, a large down jacket factory specializing in outdoor jackets, down jackets, high-performance outerwear and other products, used to be in the off-season, but with the continued momentum of customers' orders, the performance of the fourth quarter of last year was "not in the off-season".

The orders of major customers of Quang Viet, NIKE, doubled last year, the North Face and Patagonia grew by more than 30%, and UA by more than 40%. Quang Viet pointed out that most customers saw the visibility of orders in the first half of the year. At present, Vietnamese factories are optimistic about receiving orders and will expand their production lines this year.

KWANG LUNG will increase the proportion of ready to wear shipments in 2022, and its revenue and profit are expected to reach a new high. KWANG LUNG pointed out that the orders of the original customers of the ready to wear department were flat or growing slightly, and four to five new customers joined in succession. In order to meet the needs of future growth, in addition to expanding production lines in Vietnam, it has developed the world's second largest production area in Indonesia.

bad news

French fashion group SMCP will stop using down feathers

The French fashion group SMCP, which owns Sandro, Maje, Claudie Pierlot and other brands, recently announced that it will stop using the down and feathers of ducks and geese from the autumn of 2023. The group also said that for several quarters, it had been turning to materials that could replace feathers.

The "animal friendly feather" made of natural and recycled materials is environmentally friendly, warm, and has excellent performance. It does not accumulate dust and mold, and can maintain insulation even when it is wet. Brands including The North Face, Napapijri, Henrik Vibskov and Save The Duck are now using this material.

SMCP Group was once the most successful overseas acquisition of Shandong Ruyi. In October 2016, Shandong Ruyi invested 1.3 billion euros to acquire the controlling right of SMCP from the private equity giant KKR, and the shareholding ratio was as high as 53%. Among the numerous acquisition businesses of Ruyi Group, only SMCP Group operates well.

In 2021, due to the debt of 250 million euros, Shandong Ruyi was accused of "illegally transferring" SMCP shares. Later, at the shareholders' meeting, the original board of directors of SMCP was officially dissolved. This means that SMCP and Shandong Ruyi have officially parted ways.

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