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Weekly Quotes | La Niña may be more ferocious than expected / Down jacket head brand competition is becoming more and more fierce

2021-11-01 来源：羽绒金网浏览量：2267

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Affected by the drop in temperature and the promotion of Double 11, down products have begun to sell well, and the down market has risen steadily this week, and the white duck down market is even better.

However, the recent cold air activity tends to be frequent but the power is not strong. Therefore, the temperature in various parts of our country is mainly high. As a result, it brings uncertainty to the development of the down market. The good news is that the Central Meteorological Observatory predicts that there will be stronger cold air going south in early November, and NOAA predicts that La Nina will develop stronger this year.

In addition, the fashion trend of down jackets is heating up this week. Major clothing brands regard down jackets as their innovation breakthroughs in the second half of the year, and Bosideng’s "windbreaker down jackets" show has made this trend even hotter. The increasingly fierce competition among top brands may further catalyze sales.

Monday: Price rise of white duck down

Exchange rate of USD to RMB: 6.3924

Tuesday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.3890

Wednesday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.3856

Thursday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.3957

Friday: Prices of all categories are flat

Exchange rate of USD to RMB: 6.3907

good news

La Niña may be more ferocious than expected and will deeply affect this winter

On October 26, the latest ENSO outlook issued by the Australian Bureau of Meteorology (BOM) was still the "La Niña Warning", which believed that the probability of La Niña formation in the next few months was about 70%.

However, all seven international climate models surveyed by the Bureau predict that the La Niña threshold may be reached in November, and five of these models indicate that this cooling will continue until at least January 2022-which is sufficient to meet the minimum La Niña event criteria ( That is at least three months).

In fact, the development momentum of La Niña this time may be more ferocious than expected. The United States (NOAA) pointed out in its forecast that the water temperature anomaly in the Nino3.4 sea area in December may trend -2.0! This is a very strong negative anomaly, which means that La Niña may develop to a relatively strong level this time.

In any case, the appearance of La Niña in this autumn and winter is almost certain. According to the forecast of some institutions, the cold anomaly will be stronger in January. This means that La Niña may reach its peak in December-January and will deeply affect the global weather. For our country, it will deeply affect the weather this winter.

Pinghu City ushered in the peak sales of down jackets

Recently, the frequent southward cold air brought a wave of "warm economy" to Pinghu City. The annual "Double Eleven" war is about to begin, and Pinghu City, as the world's down jacket fashion capital, has ushered in the peak sales of down jackets.

Merchant Du Xuehua opened a small and medium-sized down jacket processing factory in Xindai Town, with a daily production capacity of about 2,000 pieces. Now the daily sales volume is 1,000 to 3,000 pieces, and more than 1,000 pieces are to be delivered by express delivery, mainly to customers in Inner Mongolia, Shandong, Hebei, Henan and Wuhan.In addition, all parts of the country have come to Pinghu to select goods.

Zhao Yang, who is currently selecting models, is engaged in secondary wholesale of clothing, mainly online sales, supplemented by offline. Because Pinghu·China Clothing City has long been famous, he specially came from Shenyang, Liaoning.

He chooses styles in the market in Pinghu, about 20 to 30 pieces of each style are sent back.The local market will be subdivided and promoted by streamer or sub-sales. If the sales are good, feedback to him, he will continue to replenish the goods in the market.

Orders for down jacket fabrics line up until next year, and prices are rising wildly!

Weaving companies have ushered in a peak of orders. Some companies said that the order volume has exceeded their own production capacity, and some companies have even begun to reject orders.

Mr. Weng, who specializes in Pongee textiles, said: "Now our factory is full of machines as long as there is no limit to production, but the order is still a bit too late to make. Now our order can be done next year."

But this state still requires vigilance.Although the operating rate in Jiangsu and Zhejiang has picked up in recent days, it is still in a state of limited production of "starting for four days and stopping for two days", making weaving companies unable to keep up with production capacity and placing orders generally delayed.

Manager Ling, who specializes in pongee textiles, said: "We mainly make orders, but we also do market goods, like our Pongee textiles do a lot. In the past few days, our Pongee textiles have not much inventory, and the market should also I'm nervous."

The previous Mr. Weng said: "We do spot goods, and the inventory must have a certain amount of stock, basically for one month. It is indeed better than the previous delivery, and the inventory has dropped a lot."

The decline in inventory this time has brought good news to manufacturers, and prices can be increased!The supply-demand relationship in the market has sharply reversed from the previous oversupply, and now the demand exceeds the supply, so that the price of the grey cloth that has been suppressed before has been increased.Mr. Weng said: "Now our whole series of Pongee textiles have risen by 10%-15%. Polyester has risen for so long, and it is impossible for us not to rise."

A century-old windbreaker meets China Bosideng: Windbreaker down jacket?

Recently, Bosideng has combined windbreaker and down and innovatively launched a new category of "windbreaker down jacket". It is said that the former design director of Burberry is also one of the core R&D teams.

One has worked in the classic windbreaker family for more than 12 years, and the other is a well-known brand with forty-five years of down jacket manufacturing history. The collision of the two inspirations can be described as a large-scale collision and fusion of Eastern and Western fashion culture.

The design features of many windbreakers are also derived from wartime needs: for example, the other row of double-breasted buckles is not a decoration, but as a spare. The neck buckle is convenient for fixing the collar when it is erected, and the epaulettes were originally used Come to fasten the telescope, the water bottle and prevent the military uniform rucksack from slipping off the shoulders.

Of course, the windbreaker’s thin, wind- and rain-proof characteristics made it gradually move from the military camp to the general public, becoming a classic single product with both fashion and functionality. Especially Burberry, from the British royal family to celebrities, they all regard it as their favorite.

Down and trench coats, two seemingly unrelated fashion categories, why did Bosideng think of combining the two?

In Bosideng’s view: “There is a large demand for thermal jackets under the business attribute, but there are not many choices in winter, which drives us to want to do something newer.”This Bosideng windbreaker down jacket not only combines the down jacket and the windbreaker, which represent the functional fashions of the East and the West, respectively, but also combines the warmth of the down jacket and the fashionable characteristics of the windbreaker into one.

In order to better create the windbreaker and down jacket, Bosideng specially invited the former design director who had worked at Burberry for 12 years to participate in the research and development.

During his tenure, this low-key and calm designer worked hand in hand with chief design director Christopher Bailey to create the brand's avant-garde classic fashion creative concept.

A windbreaker down jacket that has been prepared for two years, has hundreds of design drafts, has been overturned and rebuilt countless times in every module such as filling, material selection, and layout, and has been tested and tested thousands of times. Will it bring us? What kind of surprise is coming?

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