Cn-down > Domestic news > News content

"live streaming commerce" did not attend the "315" party, but need to apologize to the down industry

2021-03-18     来源：ZAKER新闻、天下网商等     浏览量：2649

This year’s "315" party seems to have attracted special attention. Certain industries or specific companies have long been included in the "315" black list in the minds of consumers. Among them, the call for "live streaming shopping" is the highest.It can be said that the "315" party was pushed to a climax by the incident that "80% of down jackets purchased online were not up to standard".

However, the high-profile "live streaming shopping" related exposure did not appear in the feature film of this year's "315" gala. It only appeared on CCTV 2 sets and CCTV news channels before and after the gala.

In fact, if you take a closer look at the theme of this year's "315" gala "boost consumption from the heart", then this result is not surprising. But seeing the apology letters issued by companies that have been exposed such as 360, UC, Zhaolian Recruitment, 51job, it is obvious that the "live streaming shopping" needs to apologize more.

In fact, "live streaming shopping" not only needs to apologize to consumers, but also needs to apologize to the down industry.In the typical cases of "315" in various places, the probability of occurrence of bad down products is almost linked to "live streaming shopping", and the impact is not negligible.

The Shanghai Consumer Protection Commission was in the "Kwai APP" platform "Yomijia Home Textiles" live broadcast room, and simulated consumers buying a pink "flat duvet" for 299 yuan.During the live broadcast, the anchor declared that "it is duck down, and every silk is down." After actually receiving the goods, it was detected that the down content of this duvet was only 4.4%.

On March 12, the overall data on consumer complaints and reports and consultations issued by the State Administration for Market Regulation in 2020 showed that 21,303,200 complaints and reports and consultations were accepted throughout the year. Among them, 2.0332 million were reported on online shopping.

On the national 12315 platform, a total of 25,500 "live broadcast" complaints and reports were received in 2020, of which "live streaming shopping" accounted for nearly 80%, an increase of 357.74% year-on-year. Problems such as inadequate control of product quality, use of "limit words" to guide consumers to impulsive consumption, and difficulty in guaranteeing after-sale returns and exchanges have emerged one after another.

There are too many fakes for "live streaming shopping"！On March 15th, at the 31st "March 15" Gala of China Central Radio and Television, the State Administration of Supervision and Administration announced the official release of the "Measures for the Supervision and Administration of Online Transactions".It will come into effect on May 1, 2021.

免责声明：本站资讯信息来源为网友投稿、本站原创、转载其他媒体，针对于网友投稿和转载其他媒体的资讯内容，版权归原作者所有，同时我们也会标注资讯内容原始出处，羽绒金网在线刊载此文仅为提供更多资讯信息，并不代表本站同意文中的说法或描述，也不构成任何建议。如对本文有任何异议，请联系我们1831045446@qq.com。

热门排行 中国三大羽绒生产基地之—广东吴川 全球最奢侈羽绒服排行 一件羽绒服需要多少只鸭子的羽绒？ 2017羽绒原料价格一路上涨，究竟为何？ 飞丝是什么？能代替羽绒？别被骗了，三种方法让你告别假羽绒服！ 你的羽绒服为什么钻绒？涨知识了 羽绒被的价格一般是多少 通过成本看羽绒被价格 中国羽绒服四大品牌调查：到底谁才是最强王者？ 羽绒金网：羽毛、羽绒、毛绒计价 《羽绒羽毛》、《羽绒羽毛检验方法》新版标准发布，2017年7月1日实施 推荐阅读 “吴川力量”助中国羽绒接轨世界 中国三大羽绒生产基地之—广东吴川 中羽协第二期新国标培训班 在“羽绒之乡”广东吴川成功举办 羽绒之乡：贵港桥圩镇将打造旅游休闲特色小镇 广西贵港桥圩镇：打造中国羽绒休闲旅游特色小镇 羽绒金网：羽毛、羽绒、毛绒计价 羽绒别急着收 中央气象台发布寒潮蓝色预警 部分地区降温超12℃ 上海消保委检测 千元鹅绒被用鸭毛绒填充 冻哭丨降温10℃！鸡年首个寒潮预警来袭，你准备好了吗？ 传统羽绒产业如何实现转型升级？四川玉泉镇产业集群发展