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Industry news | Zhejiang Down Enterprises Accelerate to Adapt to the New Pattern of "Double Cycle"

2021-01-15     来源：网络     浏览量：2809

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Zhejiang Down Enterprises Accelerate to Adapt to the New Pattern of "Double Cycle"

This winter, in addition to the dual effects of weather and overseas epidemics, Zhejiang down companies are also generally facing increases in raw material prices and labor costs.These companies have used their brains and thought of ways to accelerate their adaptation to the new domestic and international dual cycle pattern.

Recently, the production season of down jackets is coming to an end. In the production workshop of Zhejiang Banyu Industrial Co., Ltd., the last batch of Bosideng down jacket orders are being sewn before the Spring Festival.Zhang Yinlong, deputy general manager of Zhejiang Banyu Industry, said that in recent years, production costs have increased year by year. For this reason, the company uses big data and Internet of Things technology to intelligently transform the factory, which greatly improves the output and quality of down jackets.

In addition, in order to deal with the uncertainties caused by the epidemic and the exchange rate on exports, Banyu Industry adjusted its development thinking in a timely manner and actively expanded the domestic market. At present, the proportion of domestic sales has increased from 30% in 2019 to 60%.

Zichi Trading Co., Ltd. is a leading cross-border e-commerce enterprise in Jiaxing City, which mainly sells down jackets under its own brand for the European and American markets.Since the second half of 2020, European consumers have gradually shifted their consumption habits from offline to online due to the epidemic. Zichi Trading took advantage of the trend and launched more than one hundred down jackets on Amazon Europe to open up sales, and used overseas warehouses to avoid logistics barriers. As a result, the European market’s annual sales increased nearly 20 times year-on-year.

Ding Junyi, vice president of Jiaxing Zichi Trading Co., Ltd., said that in response to rising raw material and labor costs, sales prices have generally risen by 10%, but they are still in short supply and often sold out, which reflects the recognition of European and American consumers for brands and prices.

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Sales of down jackets in Shenzhen Supermarket are booming. Vipshop: Sales of down jackets increased by 26% year-on-year

After entering January, the weather quickly turned cold. I learned from some shopping malls and supermarkets in Shenzhen that the thin down jackets and coats of clothing stores in the Shenzhen market are generally selling well, and some styles are even sold out.

Bosideng has set up a promotion store on the first floor of the Vientiane Hui in Buji, Shenzhen, which is the most popular location, and there is an endless stream of consumers entering the store. According to the staff: "Since the store opened, popularity has continued to rise."

A staff member of a women's clothing store on Dongmen Old Street in Luohu District said: "In October and early November, the sales of winter clothes were still average. The temperature has dropped recently and the number of people buying winter clothes has suddenly increased.Commodities above 5,000 yuan are bought almost every day."Since January of this year, winter clothing sales have risen sharply, with a year-on-year growth of over 30% compared to January 2020. Among them, thin down jackets are very popular.

According to Vipshop's New Year sales promotion data, since New Year's Day, sales of down jackets have increased by 26% year-on-year. Warm-keeping function and material have become important considerations that affect consumers' purchases. Down jackets with "90% down" and "95% down" increased by 10% year-on-year; in terms of down jacket styles, sales of long styles increased by 13% year-on-year.

3

Jiangsu sampling inspection of down jackets and other six types of winter clothing: brand products such as Xuezhongfei and Youkatie are unqualified

In the fourth quarter of 2020, the Jiangsu Provincial Market Supervision Bureau organized a supervision and random inspection of the quality of six types of winter clothing products including down jackets (adults and children), duvets, and jackets.

Randomly check 140 batches of down garments (adults and children), 19 batches of unqualified items are down content, down content, bulkiness, fiber content, down filling amount and rope requirements (rope requirements are for children Testing items), including brands such as Snow Zhongfei and Youcati.

Randomly inspected 45 batches of duvets and 44 batches were qualified. In 1 batch of duvet products, the fiber content, down content, duck feather (down) content, and bulkiness were all unqualified.

Random inspection of the jacket 25 times, 3 batches of unqualified items, unqualified items include fiber content, surface moisture resistance (after washing), hydrostatic pressure (after washing).

4

Brand-name down jacket becomes the target of Chicago robbers

The American Chinese media "World Journal" reported on the 13th that in recent days, there have been multiple armed robberies in the Chinese area of Chicago in the United States. At least four Chinese were coerced and took off their brand-name down jackets in the street.

According to a victim's description, the robbers directly stripped off his "Canada Goose" down jacket. The easily recognizable sign of "Canada Goose" became the target of robbers.

Chicago has a cold winter. During the winter of 2019, there have been at least six robberies that specifically robbed passers-by of brand-name down jackets in just a week or so.

5

Two H5N8 highly pathogenic avian influenza outbreaks occurred in Hungary

According to the World Organization for Animal Health (OIE), on January 11, 2021, the Food Chain Safety Agency of the Ministry of Agriculture of Hungary notified OIE that two H5N8 highly pathogenic avian influenza outbreaks occurred in Hungary.

The outbreak was confirmed on January 6, 2021. Both incidents occurred in the town of Achi, Komarom-Esztergom State. The source of the epidemic is unknown or uncertain. Laboratory tests revealed that 84,572 poultry were suspected of being infected, of which 150 died, and 84,422 were killed and disposed of.

On January 12, 2021, the French Ministry of Agriculture and Food reported to OIE that an outbreak of H5N3 low pathogenic avian influenza occurred in France.

The outbreak occurred in Ouze, Gers, France and was confirmed on January 8, 2021. The source of the epidemic is unknown or uncertain. Laboratory tests revealed that 1173 poultry were suspected of being infected, and all were killed and disposed of.

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