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Industry news | Wave after wave of cold air, behind the seemingly prosperous down jacket market, many companies have difficulties to tell

2021-01-13     来源：网络     浏览量：2977

01

Wave after wave of cold air, behind the seemingly prosperous down jacket market, many companies have difficulties to tell

Waves of cold air arrive, making down jackets and duvets in shopping malls the darling of consumers. The surge in market demand should have been a prosperous scene, but it is not so beautiful behind it.

"Orders soared in the second half of last year, and export orders increased by 20%-30% compared to 2019. Orders were too late to make, and the factory was operating at full capacity. Orders for March and April of this year have been scheduled." Zhu Zhiliang, chairman of Zhejiang Samsung Down Co., Ltd., said that taking into account the capital cycle and risks, they will also evaluate the order and choose some brands with good reputation to cooperate.

The entire market is in short supply of yarns and grey cloths, and the prices of fabrics and down raw materials have skyrocketed. "The price of fabrics on the market has risen by about 10%-20% over the same period last year, and the price of down has gone up even more.Hu Yajun, general manager of Zhejiang Lanbo Home Furnishing Co., Ltd., said that this year’s down price was a "roller coaster". The price was very low at the beginning of the year. They were worried that there would be fewer orders in the second half of the year and signed a lot of orders.Later, the price of down rose and many orders were made at a loss.

Foreign trade companies are facing greater impact. Zhejiang Wanxiang Bedding Products Co., Ltd. whose products are exported to Europe, America and Japan, 90% of its business is foreign trade orders.According to the manager of Wanxiang's export department, at the beginning of December 2020, shipping prices began to soar across the board, and containers could not be found.

Why is there such a shortage of containers?Fu Miaokui, chairman of Zhejiang Down Industry Association and chairman of Liuqiao Group, believes that there is congestion and shortage.Since the epidemic, foreign ports have faced increased stay time and port congestion, and the entire shipping system has fallen into a vicious circle.

"Like our three subsidiaries, there are a lot of backlogs of goods waiting to be shipped in containers during this time." Fu Miaokui said, "The sea is congested, which puts a lot of pressure on funds for companies, and at the same time, warehouse storage space is squeezed. Many containers are still floating on the sea and docked at ports. I don’t know how much the market has digested. This is the market’s hidden risk."

At the moment when overseas refunds and cuts are frequent, the epidemic has put the entire production, supply and sales chain to the test, and the down industry is focusing more on the domestic market-exporting to domestic sales.

Fu Miaokui pointed out, “Foreign trade factories are accustomed to asking customers to raise demand and set output. In comparison, domestic sales will be more complicated. It is not only necessary to grasp market trends, but also to master the design, production, and marketing links. The industrial chain is longer and the market It takes more time to train. It does not mean that switching to domestic sales is definitely a way out, but walking on two legs will be more stable. You must find the company's positioning, proceed according to the actual situation, and do not blindly expand, and do a good job of risk control."

02

The cold wave is fierce! Taobao down jacket 202 grams line moved south for the first time

The filling amount of a medium-thick down jacket is about 202 grams. Interestingly, the weight and thickness of down jackets purchased by consumers in the north and south on Taobao also roughly follows a magical "202g dividing line": the thickness increases to the north, with an average thickness of 252 grams, and gradually decreases toward the south, with an average thickness of 149 grams.

In previous years, the 202-gram demarcation line for down jackets basically coincided with the Qinling-Huaihe line. And this year, affected by the strongest cold wave, the thickness dividing line of down jackets from north to south has moved south in a large area for the first time!

The country will be warming up from the 15th, but there will be a new round of cooling of "full 15 minus 10" on weekends. Down jackets should still be prepared in advance. For specific grams, please refer to the "Taobao Down Jacket Thickness Distribution Map".

03

In Haikou, the southernmost city of China, citizens want to buy down jackets and warm clothes against cold weather.

On January 12, a well-known brand clothing store in Jinghua City, Haikou City saw many customers choosing clothes."The sun is out today, but the temperature is still very low. You need to prepare some down jackets." Speaking of the rainy weather a few days ago, Mr. Duan, a citizen, did not expect the temperature to be so low, so he took advantage of the noon time to buy some thick clothes.

In the clothing stores on Jinlong Road and Jiefang West Road, winter clothing occupies most of the counters and goods racks, and most clothing stores also launch corresponding promotional activities."A lot of styles have been sold out. I searched for a long time and got a medium-sized one." Citizen Ms. Li bought 2 down jackets and 2 vests at once. "The down jackets are for myself, and the 2 vests are for me. The winter clothes bought by my parents can last for a few years, so buy a few more in case you need it."

In a clothing store in Riyue Square, thermal products are also selling hot, and many shelves have been sold out. "This year's winter clothes are selling very well. Many warm clothes are almost out of stock, especially the short and long down jackets priced between 200-700 yuan. Sales have at least doubled." A staff member of the store said.

04

Bird flu spreads to 10 states and regions across India

The Indian government announced on the 11th that the capital New Delhi, Maharashtra, and Uttarakhand are bird flu epidemic areas. As of that day, bird flu has spread to 10 states and regions across the country. Prior to this, seven states including Uttar Pradesh, Kerala, and Rajasthan have been identified as avian influenza epidemic areas, and relevant departments have detected H5 highly pathogenic avian influenza viruses in dead poultry samples.

At present, many places in India have stopped the trade of poultry products between states.

In addition, according to the World Organization for Animal Health (OIE), on January 8, 2021, the German Federal Ministry of Food and Agriculture reported to OIE that an H5N8 highly pathogenic avian influenza outbreak occurred in Germany, which occurred in Nord, Thuringia. Bleicherode, Hausen County.

05

Sampling inspection of duvet products from 2015 to 2020

In January 2021, "Consumer Report" compiled the national and provincial market supervision administrations (formerly the Bureau of Industry and Commerce and Quality Supervision) on the random inspections of duvet products from 2015 to 2020.

The results showed that from 2015 to 2020, the national and provincial regulatory authorities found 29 batches of duvets to be unqualified. Among them, the unqualified problems of down content, instructions for use, deviation of filler quality, and fiber content were more prominent.Many well-known brands are unqualified.

Among them, the number of unqualified detections is down (excluding down fiber) content", instructions for use, filler quality deviation, and fiber content, which account for 23.5%, 17.6%, 11.8%, and 11.8% respectively.

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