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Henan clothing industry: trillion yuan of "clothing" to be launched

2019-06-18     来源：河南日报     浏览量：2504

The road to the rise of garment industry in our province is to keep pace with the reform and opening up.

Henan garment industry has risen rapidly: in 1978, the output value of garment industry in Henan Province was only 2 billion yuan, with a output of 29.83 million pieces; in 2018, the output value of garment industry enterprises reached 300 billion yuan, with a output of 3.2 billion pieces, 150 times and 107 times that of 1978, respectively.

From a single variety to a hundred flowers blooming: In 1978, Henan clothing from the past unknown, to the present emergence of Mengshuya, Arida, Yiyang and other well-known Chinese trademarks to 11, Henan 70 well-known trademarks.

At present, there are 167,000 enterprises and merchants in the garment industry in the whole province, with more than 4.8 million employees. The garment industry has become an important force in the national economy of our province.

With the help of five major projects launched by Henan Garment Association, namely "Qiao Daughter-in-law Project", "Settlement Project", "Quality Improvement Project", "Emerging Market Development Project" and "Industry Marriage Project", the garment industry is making a "fission" development.

"Qiao Daughter-in-law Project" is well known all over the country. More than 6800 satellite factories have been built in more than 20 cities, counties and districts, and 700,000 "three nothingness" people have been successfully integrated and trained to become the garment industry army, which has helped nearly 200,000 poor families get out of poverty and build a high-quality production capacity of 150 billion yuan per year.

   "Settlement Project" expands industry. The project has set up a camp in the relevant industrial parks of the province, built factories and developed, realized capacity expansion and equipment upgrading, and a large number of characteristic parks and industrial clusters such as Xinmi "Famous City of Chinese Brand Garments", Anyang Baizhuang "Famous Town of Chinese Children's Dress", Guangshan Down, Qundong Trousers and so on have grown rapidly.

In order to vigorously promote the development of garment industry, Henan Daily and Henan Garment Association have launched 10 major brands of Henan garment industry, and put these brands into the "Top 100 Brand Support Plan" to vigorously promote the development of garment industry and make contributions to the development of trillion garment industry.

Li Gang, president of Henan Garment Association, said: "The era of"capacity king"has arrived, Henan garment industry will rise rapidly, and trillion industries are just around the corner."

Cloud Top Clothing: Setting up a New Benchmark of "E-commerce"

Zhengzhou Yunding Garment Co., Ltd. was founded in 2001, headquartered in West Fourth Ring Textile Industrial Park, Zhengzhou City, Henan Province. It is a modern garment enterprise integrating R&D, design, production and marketing. The company currently employs about 1,100 employees and covers an area of 78,000 square meters. It has a professional R&D team and advanced clothing production line, which cultivates the famous trademark of "Yiyang" China. The leading advantages of e-commerce channel construction and sales performance are obvious.

The company adheres to the corporate mission of "creating fashion for customers, making beauty simpler and fashion easier", vigorously implements the brand strategy, drives the implementation of the strategy by technological innovation, and cultivates clothing brands such as "Yiyang", "Clothing", "Muran", "Ruxiaolai", "Ms. Leyna". Among them, "Yiyang" women's trousers brand, with its simple and independent design style, has become the backbone brand of Zhengzhou trousers industry leading the whole country and is recognized as a well-known trademark in China.

The company seizes the opportunity of clothing e-commerce development, takes the lead in laying out e-commerce channels, realizes the channel pattern of "traditional stores + New-Edge e-commerce" coordinated development, and is recognized as a national, provincial and municipal e-commerce demonstration enterprise. At present, the company's marketing outlets cover 26 provinces and cities in China, such as Beijing, Shanghai, Zhengzhou, Wuhan, Chengdu and so on, with more than 800 sales terminals. At present, the E-Commerce Department operates four major brands, two platforms and five flagship stores. Since 2012, the E-Commerce business has been the first in the sales of women's pants for seven consecutive years.

The company has passed the IS09001 quality management system, IS014001 environmental management system, OHSAS18001 occupational health and safety system certification, and won the top 60 enterprises in the national women's wear industry, the top ten brands in Henan garment, the outstanding contribution award for brand building, provincial enterprise technology center, the most influential brand, and the best e-commerce garment brand in China. It has been listed by China Textile Industry Federation as "Focusing on Fostering Textile and Garment Independent Brand Enterprises List".

High-end Fashion Women's Dresses Created in Henan Province-Dema's Poems

The predecessor of Dema Poetry is Henan Damashi Garment Co., Ltd. founded in 1998. It was founded by Chen Xiuna, the 13th representative of Henan Provincial People's Congress.

Daimashi brand focuses on high-end fashion women's wear. At present, the company has established three subsidiaries, Beijing Daimashi, Shenzhen Jingcheng Clothing and Shenzhen Daimashi. They have D'modes and CHICHY brands. The products are sold in the form of special counters in the first class stores in the country.

In Italy, Korea, Beijing and Zhengzhou, the company has set up independent affiliated materials research laboratories and product research and development studios, with excellent design teams from Italy and Korea. At the same time, a 70-acre Daimashi Cultural and Creative Industrial Park was set up in Guandu, Zhongmou.

Damascus brand has international first-class design talent, Mr. Frank (Italy), Director of Italian Fashion Institute. Mr. Erasmo S. Design Director (Italy), former senior designer of French brand ELIESAAB, and head of Italian R&D Center. Mr. Thierry Thomas (France), Technical Director, former Dior Technical Consultant and former Hehe Technical Director. Ms. Kim Dae-yong, Senior Brand Designer (Korea), Former Director of Brand Design of ARTE in Korea, and Head of R&D Center in Taiwan...

Up to now, the company's sales market covers 27 provinces, municipalities and autonomous regions, and has opened more than 80 Direct stores in SKP, Beijing Yansha, Shanghai No. 18 Partner, Tianjin Friendship, Shenzhen Haiya and other frontline shopping malls.

Leading Fashion: Creating Brand in 26 Years

Established in 1993, Zhengzhou Lingxiu Garment Co., Ltd. has been struggling for 26 years in this industry.

After 26 years of hard work and 26 years of ingenuity, leading fashion has developed into a large garment enterprise. It has four independent brands, namely "LINESOUL Leader", "MSUYA Dream Shuya", "Maria" and "Ai Mill". All brands are deeply rooted in the domestic market with independent product design, research and development, production, manufacturing and sales network. At present, leading show enterprises have formed 24 regional and provincial branches and marketing centers in China. Only Mengshuya brand marketing network covers more than 30 provinces and municipalities directly under the Central Government. There are more than 1200 terminal stores.

In 2010, the leading brand cooperated with the global leading strategic positioning consultant Traut (China) company to define the precise positioning of the brand for women's trousers and guide the brand to become the first choice of women's trousers for customers. Meanwhile, the scientific research and Development Center for women's trousers and the research and Development Center for women's trousers'aesthetics and art established by the leading enterprise are aimed at Chinese women's body shape. The characteristics are studied scientifically and systematically, and the industry standards of women's trousers industry are constantly refreshed.

The 26-year struggle has laid the foundation for the future development of leading enterprises. The leading garment industry park in Zhengzhou and the Xiping collar Industry Park of the Internet of Things have established a benchmark base for the processing of women's trousers with high scale and professionalism in Asia and even in the world.

Arida, the King of Pants in the World

Arida Garments Co., Ltd. was founded in 1995. For more than 20 years, Arida Garments Co., Ltd. has devoted itself to creating Arida brand. At present, Alida integrates garment technology research and development, production, marketing and brand operation. It has more than 1000 stores and store counters in China. It has established provincial branches in 20 large and medium-sized cities, such as Beijing and Shanghai, and formed a nationwide sales network.

Alida has always adhered to the strategy of brand management for enterprise development, and won the honorary titles of "Henan Brand Products" and "Henan Famous Trademarks" in 2007. In January 2010, Xu Qing was signed as the brand spokesperson. In May 2011, the Arida Trademark was recognized as "China's Famous Trademark" by the Trademark Bureau of the State Administration of Industry and Commerce.

In recent years, Ya Li Da has implemented the Internet + strategy, and gradually formed the development strategy of "three carriages" based on the complete operation of women's clothing and the marketing of e-commerce platform, and the traditional entity store as the core. We should step up the construction of R&D platform, improve the level of integration, expand the market and improve the quality of our products.

Arida has passed ISO 9001 international quality system certification and CCIC eco-textile certification, and introduced ERP information management system into China's women's trousers industry as the first. The company has been awarded "Henan Industrial Economy Outstanding Contribution Award, Henan Garment Brand Quality Award" and other awards. In October 2018, it was recognized by China Garment Association as "China Garment Quality Manufacturer".

Ruoyu Fashion - Focus on Women's Fashion Brand

Zhengzhou Ruoyu Garment Co., Ltd. was founded in 1995, adhering to the enterprise vision of "creating the most influential enterprise of Chinese garment", has taken a road of professional development of women's wear. Ruoyu Garment Industrial Park is located in Zhengzhou Textile Industrial Park, with an area of more than 60,000 square meters, more than 1000 employees and an annual capacity of 300. Ten thousand pieces (sets). At present, the company has a wide and perfect sales network composed of 28 agents, more than 1800 stores and more than 1500 sales counters.

The company owns strong women's wear brands "SIMUT Simoti", "MAYFINE Meilin", "Goloris" and women's trousers brand. Promoted by the company's advanced and innovative management mechanism and dedicated professional team, it has become one of the fastest growing enterprises in the industry.

Zhengzhou Ruoyu Garment Co., Ltd. as the industry leader, has won the honors of "Henan Brand Products", "Henan Top Ten Garment Enterprises", "Best Employee Treatment Enterprises", "Henan Garment Honesty Enterprises". Goloris has won the honors of "Henan Famous Trademark", "Henan Top Ten Women's Garments Brands" and so on. In 2010, it has been four consecutive years to take part in the China International Clothing and Fashion Fair held in Beijing.

Alben: A Model of "Capacity King"

Henan Albany Enterprise was founded in 1992. It has 27 years of garment manufacturing and management. Now it has developed into a comprehensive garment enterprise with ODM capability, which integrates brand design, intelligent manufacturing and personalized customization sales. The company mainly produces medium and high-end fashion, and its products are exported to more than 20 countries through more than 80 ports. We strive to optimize the design, improve the quality and deliver on time. Quality and quantity to provide customers with high-quality products has always been the company's purpose.

The company uses information technology as a tool to improve the intelligent application level of garment manufacturing, improve the controllability of production process, reduce manual intervention of production line, and plan reasonably, so as to enhance the competitiveness of the company in the global market. At the same time, it integrates new technologies such as two-dimensional code identification and intelligent system to build an intelligent chemical plant with high efficiency, energy saving, green, environmental protection and comfort.

Golden Dress: A Successful Brand Operator

Founded in 1990, Henan Gejin Garment Co., Ltd. is a large modern garment enterprise integrating R&D, design, production and sales. With more than 20,000 square meters of industrial park, first-class modern women's wear production line and production equipment, more than 1,000 employees and more than 2 million pieces of clothing annually, with many years of professional women's wear research and development and production experience, we have come out of a unique road of women's wear specialization.

At present, the company has 20 branches in the whole country, with more than 600 terminal stores. The company combines the latest and most popular elements at home and abroad, and independently designs and develops a series of products, which fully demonstrates the mature, self-confident, elegant and fashionable personality of urban women, and has won the favor of many domestic beauty-loving women. Products have been sold well in major cities, small and medium-sized cities, suitable for the current market, by the majority of female consumers recognized. Promoted by advanced management mechanism and professional team, relying on good resource advantages, operational advantages, management advantages, adhering to the management concept of value for money and value for money, Henan Gejin Garment Co., Ltd. has rapidly become one of the enterprises with better and faster development in China's women's wear industry.

Jin Hui Knitting: A Model of Children's Wear for Infants and Young Children

Zhumadian Jinhui Knitting Garment Co., Ltd. is a professional infant and child wear manufacturer integrating design, production and sales. Established in August 2005, with registered capital of 17 million yuan, it is located in the industrial agglomeration area of Zhumadian City. It has a construction area of more than 25,000 square meters and a standard factory building of more than 30,000 square meters. It is now the first high-quality enterprise with intelligent management in Zhumadian area.

With the aim of "creating high-efficiency production, creating high-quality products and realizing intelligent management", Jinhui Company continuously trains professional garment talents and introduces world-leading production equipment, and gradually transforms from traditional enterprises to "intelligent enterprises". Now the company has experienced garment designers, clothing cardboard artists, clothing typesetting technicians and other professional technicians and senior management personnel of nearly 100 people, nearly 500 skilled workers. At present, the company's product production has maintained an annual growth rate of more than 30%, has achieved an annual output of 10 million knitted apparel, 20 million meters of dyed and woven fabric.

In addition, the company has successively obtained OEKO-TEXSTANDARD100 standard I certificates, and passed DISNEY, BSCI and other international certifications and audits. At the same time, it has passed ISO-14001 environmental management system certification and ISO-9001 quality management system certification. With strict quality control system and standardized management level, Jinhui has become an excellent supplier of many well-known foreign brand customers, and its products are well sold in Australia, Europe and the United States.

Cotton Doll-High-end Brand of Baby Clothing

Henan Cotton Doll Textile Garment Co., Ltd. project is designed and created by Ms. Gao Jing, the founder and design director of the cotton doll brand.

Henan Cotton Doll Textile Garment Co., Ltd. is a professional company focusing on the research, design, production, sales and management of 0-12 year-old infants, household goods, bedding products and other products. At present, we have established good cooperative relations with many chain dealers, large shopping malls and many famous brands at home and abroad, such as Lifestyle Group, Senma Group Barabara, Taiwan's high-end baby label Beauty Infant Room, etc.

The company's production base is located in Xiping County Garment Industrial Park, Zhumadian City, Henan Province. It is a "happy enterprise" and "intelligent factory" built with the core value of "well-being, stability and development". It covers an area of 40 mu and has 35 most advanced automatic suspension system production lines in China, with an annual output of nearly 9 million garments. The company advocates green, harmonious, stable and happy. It is a happy factory integrating production, shopping, experience and amusement.

In the future, the company takes Henan as a model market to build cotton doll towns in various cities. It integrates all kinds of large online and offline shopping centers for baby products, children's restaurants, children's art centers and children's theatres, and strives to build a large-scale comprehensive sustainable development with shopping, education, entertainment, sports and exhibition as one. Children's health industry platform.

Manzi Yishan: Making a Fashion Model of "Mom's Dress"

Manzi Yishan costume is located in Longhu Town, Zhengzhou City. Manziyi is still positioned in the mother's taste clothing, specializing in the production and marketing of "mother's clothing". The company has set up three major centers: design management center, purchasing production management center and marketing customer service center. The three centers are unified and market-oriented under the guidance of the positioning of "mother's taste wardrobe". Manzi Yishan Garments Co., Ltd. has two major brands, namely "Evergreen Tree Beauty" and "Manzi".

In terms of product style, Manzi adheres to the development principle of "making taste more fashionable, making fashion more tasteful", so that mature urban women can enjoy the trend and fashion; in the production process, formulate strict quality requirements and inspection standards, adhering to the principle of "quality is life, flaws are life", and do a good job in production. The monitoring work before, during and after production ensures that consumers can truly enjoy the "grade" promised by the company; in the service to customers and consumers, Manzi Yishan clothing always abides by the principle of "no size, modest attitude, speed first", and ensures that customers and consumers can buy it satisfactorily. Clothing at the same time enjoy the pleasant experience of communication with the company.

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