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Statistical Analysis of Operating Income, Net Profit and Gross Profit Rate of China's Casual Wear Industry in the First Quarter of 2019

2019-06-15     来源：中国产业信息     浏览量：3853

    Leisure clothing industry realized revenue of 32.46 billion yuan in 2018, an increase of 14.6%, revenue of 7.2 billion yuan in the first quarter of 2019, a decrease of 5.5%, net profit of 69 million yuan in 2018, a decline of 10.7%, net profit of 150 million yuan in the first quarter of 2019, a decrease of 57.5%. In the first quarter of 2019, the income and profit of leisure wear industry declined, mainly due to the advance of the Chinese New Year in 2019 (shortened consumption time in peak season), warmer climate and sluggish terminal retail sales, which combined with a higher base in the first quarter of 2018, resulting in a decline in the income of leisure wear industry, and rigid investment in industry expenses, leading to a decline in the profit end. The range is higher than the income side.

Income of leisure apparel industry (RMB 100 million)

Data source: publicly available data collation

Net profit of leisure apparel industry (RMB 100 million after deduction)

Data source: publicly available data collation

    The gross margin of leisure wear was 51.5% in 2018, up 0.6 percentage points compared with 2017. The gross margin of industrial companies was relatively stable. The proportion of direct business with high gross margin increased to 49.5% in the first quarter of 2019. In the past three years, the sales expense rate has increased steadily, 33.9% in 2018 and 35.8% in the first quarter of 2019. The main reason is that the proportion of direct channels of industry companies has increased, so the cost of related sales expenses has increased, and the management expense rate has increased in 2018. In the first quarter of 2018 and 2019, it is 4.0% and 4.7% respectively. Since 2018, the inventory turnover rate of leisure apparel has been declining in recent years. The turnover rate of accounts receivable has started to rise from the bottom. On the one hand, the increase of the proportion of direct channels has led to the increase of the inventory of industry companies. On the other hand, in recent years, industry companies have increased the construction of fast counter-supply chain, the reseller terminal inventory has decreased, and the channel inventory pressure has increased. Ease.

Gross interest rate of leisure apparel industry

Data source: publicly available data collation

Cost Rate of Sales and Management in Leisure Apparel Industry

Data source: publicly available data collation

Inventory turnover rate of leisure apparel industry (second)

Data source: publicly available data collation

Receivable turnover rate of leisure apparel industry (sub)

Data source: publicly available data collation

    Apart from Rachabel, the number of leisure clothing brand channels has basically achieved growth in 2018. Rachabel, because the channels are concentrated in Department stores, is adjusting the channel transformation, the proportion of Taiping Bird Direct Terminal is higher, and continues to grow in the first quarter of 2019, while the number of affiliated terminals has declined, mainly because of Taiping Bird Gong. In the first quarter of 2019, the department actively adjusted the dealer stores to improve the quality of terminal stores. Taiping Bird Store declined to a large extent, mainly due to the early Spring Festival in the first quarter of 2019, which shortened the peak season sales time, and the warmer climate led to lower sales of high-priced clothing (down jackets, etc.). Overlapping the high base in the first quarter of 2018, Rachabel closed a large number of stores in the same quarter in 2018 and 2019. According to the growth is obvious.

Channel Statistics of Leisure Industry（individual）

Industry	Company	Channel	2014	2015	2016	2017	2018	2019Q1
Leisure industry	Semir	Be run directly by a manufacturer	-	-	-	-	-	-
		Distribution	-	-	-	-	-	-
		Total	-	-	3674	3628	3830	-
	Taiping Bird	Be run directly by a manufacturer	-	943	1198	1271	1516	1550
		Join in	-	2651	3081	2980	3078	2958
		Total	-	3594	4279	4251	4594	4508
	Rachabel	Be run directly by a manufacturer	-	-	8905	9435	9248	7633
		Join in	-	-	2	13	21	20
		Total	-	-	8907	9448	9269	7653

Data source: publicly available data collation

The data of the same store in the leisure industry has been continuously upgraded (10,000 yuan)

Subdividing industries	Company	2014	2015	2016	2017	2018	2018Q1	2019Q1
Leisure industry	Semir	-	-	152.45	155.3	177.33	-	-
	Year-on-year	-	-	-	1.87%	14.19%	-	-
	Taiping Bird	-	226.27	217	219.57	210.05	67.89	56.3
	Year-on-year	-	-	-4.10%	1.18%	-4.12%	-	-17.07%
	Rachabel	-	87.77	85.61	80.79	91.6	24.22	26.4
	Year-on-year	-	-	-2.5%	-5.6%	13.4%	-	9.0%

Data source: publicly available data collation

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