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Down exhibition mainly promotes Chinese manufacturing

2018-10-09 来源：中羽协浏览量：3567

Moncler, the Italian luxury down jacket brand, has announced that it will open an 18-day flash store in China on September 27, following Canada goose's full entry into the Chinese market. More and more international brands see the potential of the Chinese market, and domestic down clothing brands are facing greater and greater survival pressure.

Why are the Canadian goose, Colombia, North Face, Moncler and other international brands flourishing in the Chinese market, while the Chinese brand is on the decline except for a few single seedlings? You know, in the global down industry, China is the leader. 74.2% of ducks and 93.2% of geese in the world are in China, and the Chinese down market accounts for 70-80% of the global down trade. In the long-term and large-scale down production and trade, Chinese down enterprises have accumulated a lot of experience, leading the world in production technology and technology level. However, Chinese consumers do not know the brand of Chinese down products and lack trust in domestic down products.

The 24th China International Down Fair and Changshu Autumn and Winter Fashion Week (hereinafter referred to as the "Down Fair") is the core issue to help Chinese consumers understand the brand of Chinese down craftsmen and boost consumer confidence in domestic down products.

The feather exposition will be held in Changshu, Jiangsu Province from October 18 to 20, with the theme of "industry self-confidence, brand self-confidence and national product self-confidence", highlighting the self-confidence and strength of Chinese down industry, enhancing the image of domestic down products, introducing domestic high-quality down products to Chinese consumers, and expanding the recognition, trust and community of local excellent brands. It will exert influence and show the results of upgrading and upgrading in the down industry.

At the same time, there will be plenty of simultaneous activities during the feather exposition:

"Big Craftsman China Down" China Down Industry Market Development Summit Forum

Meeting time: 17 October

The forum will present a summit dialogue on the theme of "building up the confidence of Chinese products by building up the quality of Chinese products", aiming at promoting the consumption upgrading of Chinese down industry and promoting the image upgrading of domestic down products. The forum will issue the group standard of "High Quality Down Garments", issue the brand of "China's major down industry craftsmen", and set up a brand pole to actively practice consumption upgrading.

China Down Industry Quality Seminar

Meeting time: 18 October

The main contents of the meeting include: analysis of duck down production and quality in China; introduction of domestic high-quality down products; new standards and new product trends in down and related fields; update information and interpretation of laws and regulations related to quality and safety of consumer goods in China; safety assessment of chemical additives used in down and products, etc.

Lectures on Down-related Knowledge

On Oct. 18 Symposium on Current Situation and Trend of Composite Fillers of Down and Chemical Fiber

On Oct. 19 Discussion on the Export of Down Fillers

Introduction and Recognition of Common New Fabrics

On Oct. 20 Influencing factors and control methods of down seam drilling

Development and Application of Frontier Technological Capability of Broadcasting Inspection

As the annual festival of the down industry, what changes and momentum will the feather exposition bring to the development of the industry deserve our expectation.

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