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2022-10-31 来源:金绒 浏览量:1691
summary
The goose down market continued to fall last week, while duck down market was relatively stable.
After the first cold wave of this year, down products began to sell well, but then the temperature in the south rose gradually. At present, although the cold air affecting China is active, its influence is weak, and the overall temperature of the country is higher than that of the same period of the year, which may last until mid to late November.
In addition, affected by unexpected factors such as the epidemic situation, physical retail and other industries still face considerable operating pressure. Its upstream textile and clothing enterprises are generally short of orders, raw material prices are down, and the expectation of down and feather market is no longer optimistic.
The forecast shows that most parts of Europe will welcome warm weather at the end of the month, while France and Spain are experiencing abnormal high temperatures of more than 30 degrees Celsius. Although there are rumors that thermal insulation products are popular in Europe, in September, China's exports of down jackets and duvets to Europe decreased significantly.
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good news
At present, a large number of small businesses in France are overwhelmed by the rising prices of raw materials and energy, so that some of them are planning to control costs through temporary closure, seasonal operation and evening work.
In addition to small and medium-sized enterprises, ordinary people are also preparing for the "cold winter". Although the weather in France is still warm, the French are required to control the indoor temperature at 19 degrees this winter, so they are snapping up duvets, electric blankets, sweaters, electric heaters, candles and other supplies.
"Duvet blanket, duvet, thermal insulation curtain... These products have been selling well for four weeks," said the head of La Redoute's interior decoration product department. The heating price has risen by 128%, and customers are re purchasing "outdated" products, such as wool blanket, door windbreaker, etc.
In northern France, where the temperature is low, the turnover of these cold proofing products is growing rapidly. The deputy general manager of the duvet brand Dodo emphasized that "the sales of our thickest quilts have increased five times". Dodo also plans to launch an "energy-saving duvet" to allow users to sleep in rooms with temperatures between 14 and 16 degrees.
Recently, various keywords, such as "Europeans buy hot blankets in China", "French President Marcon is wearing turtleneck sweaters", and "autumn clothes and trousers are popular in Europe", have been on the hot search.
Some Chinese cross-border sellers see business opportunities. The GASMAN domestic down jacket brand, which originally sold mainly in the Russian market, also started to develop the European market this year. According to Li Guibin, the brand manager, the European market is growing very fast this year.
But in fact, some categories are no longer as popular as described, such as electric blankets and other charged energy consuming products. However, Li Guibin said: "We not only pursue short-term growth, but also want to take this opportunity to promote brand development, hoping to leave a brand impression on European consumers."
But for these sellers, whether they can catch up with the "train" will be a test of their supply reserves, logistics capabilities and financial strength. "Down jacket supply chain is relatively traditional, and most orders are placed quarterly." Li Guibin said that the reason for entering Europe this time was that the corresponding inventory had been prepared as early as the first half of the year.
"One of the trends we observed in Europe this year is that overcoats get longer and longer." Li Guibin shared a detail. In the past winter, fashionable, thin and brightly colored coats appeared on the streets of Europe. After the temperature dropped this year, more practical and warm coats became a trend.
According to foreign students in the UK, many foreign students who did not wear down jackets in the past years have also prepared down jackets this year.
bad news
In September 2022, a total of 8.014 million pieces of down clothing were exported, a decrease of 19.8% month on month; The export value was 1.63 billion yuan, down 24.5% month on month.
Down jacket export table in September 2022
name | Quantity (Ten thousand) |
RMB (billion) |
Quantity YoY | Amount YoY |
cotton men's jacket |
127.9 | 1.68 | -57% | -54% |
chemical fiber men's jacket |
223.0 | 5.35 | -33% | -11% |
cotton women's jacket |
71.6 | 1.05 | -5% | -7% |
chemical fiberwomen's jacket |
379.0 |
8.27 | -22% |
-11% |
Export of men's down jacket in recent 14 months
Export of women's down jacket in recent 14 months
It can be seen from the data that the export of down jacket is in the peak season, but the export situation in September has obviously declined, with the export volume down 32.8% compared with the same period last year!
The export of cotton down jacket is affected by the ban on overseas circulation of Chinese cotton, and the overall export situation is also less than that in previous years. The decrease of men's down jacket is particularly obvious, which has been reduced by more than half compared with the same period last year.
Influenced by the continuous high inflation and rising inventories in major export markets such as the United States and Europe, China's down garment exports stopped growing since August.
In terms of imports, in September 2022, 1.281 million pieces of down clothing were imported, an increase of 83.4% month on month; The import amount was RMB 980 million, up 27.6% month on month. Down jacket domestic sales war has been upgraded again.
Down bedding:
According to Chinese customs data, 3230.1 tons of "down bedding" will be exported in September 2022, down 11.9% month on month; The export amount was 170 million yuan, down 10.0% month on month.
From January to September, 34100 tons of "down bedding" were exported, with an export amount of 1.704 billion yuan.
In September 2022, the United States will still be the largest trading partner of China's "down bedding" exports, accounting for 43% of the total exports in that month. Among them, the export volume was 1391.4 tons, down 5.1% month on month; The export amount was 61 million yuan, up 0.4% month on month.
Australia was the second largest trading partner in the month, accounting for 7.5% of total exports; The UK accounted for 7.4%, followed by Japan accounting for 7.0%.
Down quilt:
1368.7 tons of "down quilts" will be exported in September 2022, 15.3% less than that in August; The export amount was 159 million yuan, 5.8% lower than that in August.
From January to September, 8061.2 tons of "down quilts" were exported, with an export amount of 843 million yuan.
In September 2022, the United States will still be the largest trading partner of China's "duvet" exports, accounting for 31% of the total exports in that month. Among them, the export volume was 426.6 tons, up 40.8% month on month; The export amount was 41 million yuan, up 36.3% month on month.
Japan was the second largest trading partner in the month, accounting for 15% of total exports, followed by the United Kingdom, which accounted for 10%.
Down bedding and duvet:
From January to September 2022, the export of "down bedding and quilts" totaled 42,200 tons, a year-on-year decrease of 27.5%; The export amount was 2.547 billion yuan, a year-on-year decrease of 2.9%.
From January to September 2022, Zhejiang ranks first in terms of export volume and export volume of down and feather in China.
According to Chinese customs data, Zhejiang Province exported 14481 tons of down and feather from January to September, up 12.8% year on year; The export amount was 1.913 billion yuan (RMB, the same below), up 33.8% year on year.
Although the total export volume in the first three quarters increased year on year, there has been a "landslide" since June. Zhejiang Province exported 1107.2 tons of down and feather in September, down 30.2% year on year, with an export amount of 144 million yuan.
Similar to Zhejiang, Anhui has experienced "landslides" since July.
Anhui Province exported 13743 tons of down and feather from January to September, up 6.4% year on year; The export value was 1.176 billion yuan, up 39.8% year on year.
Anhui Province exported 985.7 tons of down and feathers in September, down 22.8% year on year, with an export amount of 72 million yuan.
The export volume of Jiangsu Province continues to be low.
From January to September, Jiangsu Province exported 3730 tons of down and feathers, a year-on-year decrease of 12.0%; The export value was 567 million yuan, up 21.8% year on year.
Jiangsu Province exported 273.4 tons of down and feather in September, with an export amount of 30 million yuan.
Guangdong Province exported 1924 tons of down and feather from January to September, down 0.2% year on year; The export value was 217 million yuan, up 3.6% year on year. Guangdong Province exported 114.5 tons of down and feather in September, down 56.6% year on year.
Shandong Province exported 915 tons of down and feather from January to September, up 29.3% year on year; The export value was 145 million yuan, down 9.4% year on year. Shandong Province exported 61.9 tons of down and feather in September, down 32.4% year on year.
Shanghai exported 600 tons of down and feather from January to September, up 290.2% year on year; The export value was 72 million yuan, an increase of 138.6% year on year.